Finding clients as a 3D artist, whether you specialize in Unreal Engine, 3ds Max, or architectural visualization, can be challenging—especially if you’re making common mistakes without realizing it.
In this comprehensive guide, we’ll break down the top 16 mistakes that prevent artists from securing high-paying clients and provide actionable solutions to fix them. Whether you’re a freelancer, studio owner, or beginner, eliminating these errors will guarantee more clients and better projects.
Why You Should Listen to This Advice
Before diving into the mistakes, let’s establish credibility. This guide is based on:
- 17+ years of professional experience in 3D visualization.
- Teaching 7,000+ students in computer graphics.
- Running a successful architectural visualization school and Unreal Shop (3D models for Unreal Engine).
- Working as a senior 3D artist & team leader in studios across New Zealand, Canada, and the U.S.
If you’re struggling to find clients, chances are you’re making at least a few of these mistakes. Fixing them will transform your freelance or studio business.
Mistake #1: Working with the Wrong Clients
Not every client is worth your time. Avoid these types at all costs:
1. Clients Who Say: “Make It Cool, Realistic, Beautiful” (Without a Clear Brief)
- Problem: Vague requests like “make it wow” lead to endless revisions.
- Solution: Demand a detailed technical specification (TOR) before starting. If they can’t provide one, walk away.
2. Clients Who Don’t Respect Your Expertise
- Problem: They insist on unrealistic designs (e.g., heavy classic interiors in a tiny apartment).
- Solution: Politely explain why their request won’t work. If they refuse to listen, decline the project.
3. Clients Who Keep Changing Scope Without Paying More
- Problem: They agree on a budget, then demand extra work for free.
- Solution: Set clear revision limits (e.g., 3 free edits, then charge extra).
4. Clients Who Disappear During Feedback
- Problem: They don’t respond for weeks, then complain at the final stage.
- Solution: Require timely feedback at each milestone. If they ghost you, pause the project.
5. Clients Who Refuse to Pay for Assets (Like 3D Models or Plugins)
- Problem: They expect you to cover costs for models, plugins, or textures.
- Solution: Include asset costs in your quote upfront.
6. Clients Who Pretend to Be a “Team” (But Are Just One Freelancer)
- Problem: They inflate prices by claiming to be a “studio” when they’re solo.
- Solution: Work directly with transparent freelancers or real studios.
Mistake #2: A Poorly Designed Portfolio
Your portfolio is your #1 sales tool. Avoid these errors:
7. No Clear Specialization (Mixing Styles Randomly)
- Problem: Showing everything (interiors, exteriors, sci-fi, cars) confuses clients.
- Solution: Pick one niche (e.g., modern interiors, hyper-realistic exteriors).
8. Including Low-Quality or Outdated Work
- Problem: Old, unrealistic, or rushed projects hurt your credibility.
- Solution: Only showcase your best 5-10 projects. Delete anything mediocre.
9. Using the Same Furniture/Materials in Every Project
- Problem: Clients notice repetitive assets and assume you’re lazy.
- Solution: Vary your models and textures to show versatility.
10. Unrealistic Compositions (Bad Angles, Wrong Lighting)
- Problem: Wide shots that show “everything” look amateurish.
- Solution: Focus on storytelling angles—highlight key spaces.
11. Ignoring Commercial Realism (Broken Roads, Odd People Placement)
- Problem: Overly “artistic” scenes (e.g., cracked roads, random people) don’t sell.
- Solution: Study real-world references (Google Maps, architecture magazines).
Mistake #3: Bad Communication & Professionalism
Clients hire reliable artists. Don’t sabotage yourself with:
12. Being Inactive on Social Media
- Problem: No online presence = no trust.
- Solution: Post weekly on Instagram, Behance, or ArtStation.
13. Not Following Up with Potential Clients
- Problem: You send one email, then give up.
- Solution: Follow up 3 times (e.g., after 3 days, 1 week, 2 weeks).
14. Arguing Instead of Negotiating
- Problem: Stubbornness loses clients.
- Solution: Compromise when reasonable—explain your choices professionally.
15. Missing Deadlines Without Warning
- Problem: Late deliveries destroy trust.
- Solution: Communicate delays early and adjust timelines.
16. Not Providing Progress Updates
- Problem: Clients feel ignored, then reject final work.
- Solution: Send weekly updates (screenshots, drafts).
Bonus: How to Get More Clients in Unreal Engine
If you’re using Unreal Engine for archviz, here’s how to stand out:
✅ Specialize in real-time renders (clients love interactive walkthroughs).
✅ Offer VR tours (high-value service for architects).
✅ Use Lumen & Nanite for ultra-realistic lighting.
Final Advice: Fix These Mistakes & Clients Will Come
Clients want to hire you—but only if you avoid these pitfalls.
Action Steps:
- Audit your portfolio – Remove weak projects, focus on one style.
- Set clear contracts – Define revisions, payments, and scope.
- Improve communication – Be proactive, not reactive.
- Specialize – Become known for one thing (e.g., luxury interiors).
If you implement these changes, you will get more clients—guaranteed.
Want to Master Unreal Engine for Archviz?
Check out my Unreal Engine 5 Course—over 167 lessons, real-world projects, and lifetime access.
🚀 Next session starts soon—join now!
Got questions? Drop them below—I’ll answer every one. 🚀
